It’s no surprise to anyone that knows me, or follows me on Foursquare or Twitter, that I can often be found in a Starbucks regardless of what city I happen to be working in on any given day of the week. What may be a surprise is that there’s more reason behind this than merely my self-admitted caffeine addiction.
The Real Social Network
Relationships are built around cups of coffee and what’s better than a 2 for 1? Relationship building and coffee…I’m there! The relationships built face to face, be it over a cup of coffee or glass of wine, are more personal than those developed on the phone or through today’s popular social networks. When I work from Florida, there’s a sense of comfort knowing that Thomas or Todd may stop in to Starbucks and we’ll have a conversation about anything from business to politics. This scenario plays out in coffee shops coast to coast, each morning people meet new faces and develop friendships and business relationships. This is a real social network.
Do You Click?
In “Career Sudoku: 9 Ways to Win the Job Search Game” I reference that in-person communication is 7 to 10 times more effective than over the phone. Just today I tweeted an article from Inc. that quoted fellow authors, and brothers, Rom and Ori Brafman’s advice to show up face to face for meetings as well. The Bros. Brofman break down the essential of connecting face to face in their book “Click: The Magic of Instant Connections”.
Ori Brafman elaborates on this connection in a recent Inc.com saying “In a world of Skype and video-calling, it is tempting to use technology to meet people, but the research is definitive: we click with people we meet face to face.” He adds: “The most important part of any meeting is…when you take the time to get to know the people you’re meeting with as individuals and the chance to click occurs—that just doesn’t happen when you’re talking to someone on the phone.”
Lace Up and Log Off
I was recently told its “crazy” that I have so many friends and colleagues whom I’ve met at Starbucks. Is it crazy? I find it amazing and wonderful. My advice is that you take this opportunity to lace up your shoes, log offline and go meet someone face to face because there’s nothing quite like a personal connection.