When I began my business I had no idea that the luxuries of a flexible work schedule and being the boss came alongside being the janitor, IT department and paying more taxes than I’d ever thought imaginable. Owning a business has quite a few drawbacks but this week I was blessed with a business owner bonus.
I had the pleasure of enjoying dinner with two heavy-hitting senior executives, the CMO of Sear’s Tools & Hardware and CMO of Sear’s Online & eCommerce. These two guys run the famous Craftsman brand and a Fortune 100 retail website for an iconic brand. Sears may be a bit stale, sorry guys, but it’s a brand many American’s love. In fact, we still own Craftsman tools that my grandfather, rest his soul, bought when my mom was growing up.
As we chatted over salad and salmon, they dished out their recipe for a successful career in today’s digital world inside Corporate America.
- Engage Socially – social media is the future. get engaged online, chirping and chatting to connect with brands that are moving forward (and hiring).
- Eyes Open – when working inside Fortune 500 organizations, if you look for walls, you’ll find them. If you look for opportunity and open doors, you’ll find that also. Do the latter.
- Opportunity – it exists and is best accessed via networking. Executives at this level are working double time right now and to capture their attention, you need to be personally networked in to see them, and it’s best if it’s around a key initiative.
- Flexibility – make it easy to meet with them near/at their location when they can meet you rather than near you and around your schedule.
- Backbone – if you’re an expert in your area, then they expect you’ll have a backbone and not back down at the first sign of pressure.
- Results – what can you do for me lately is common inside Corporate America’s walls today. if you deliver, you’ll do well.
Bill Kiss, is the Chief Marketing Officer of Tools & Hardware, which includes over 400 brands and 30,000 products, and the Blue Tool Crew. He has agreed to do an in-depth interview on personal branding, social media, networking and how they’ve played a role in his 2011 hiring and 2012 hiring plans. Our in-depth interview on his executive hiring practices will be released on January 2, 2012. Like adrianallames career services on facebook to get access to this exclusive content!