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I used to have a stuffy, formal “About Me” professional bio here filled with name-dropped business experience, media that’s featured me and businesses I’ve worked for and created. Those are still available below. (scroll down).

Here’s the deal –  adrianallames career services is a division of 32Gratitude, Inc and it began because I had a passion, and natural talent, for personal branding and executive coaching. It’s that simple. When I hear clients say, “I knew I was good but I didn’t know how to say it” or “I LOVE how you make me feel so confident” or “Damn I sound great when you put it that way”; it makes me smile. The experience of branding a personal (aka – personal branding) is defining who they area, their ultimate self while also increasing self-confidence – typically at a time of transition transition in their life – and that, is what motivates me!

Personal branding and career searching oftentimes go hand-in-hand and that led me to write Career Sudoku: 9 Ways to Win The Job Search Game”. This 5-Star Rated book was my  first published book and I’m grateful for the success it continues to have. A successful book brings business growth and that led to….exhaustion.

I was more drained than ever. Even worse, the passion and spirit in me wanted to take on every client that called. I was exhausted and worn out. What had I done?

Time to reinvent my business. I broke out a new vision board (yes, I use a vision board and advocated that my clients do as well) and took 6 weeks to lay the foundation and strategy for the new business.

32Gratitude, Inc. was divided into two entities;  Caffeine Project focused on Social Media clients and adrianallames career services focused on individual personal branding clients. The new architecture provided attention for the clients, focus for me and structure for the team.

Today I am where I want to be. I see clearly what I had missed before due to a lack of focus. I was afraid to share before I would be seen as unfocused, untrustworthy or crazy. Results speak louder than words and my connection and application of business, coaching and personal development is stronger now because I have leveraged them together in ALL I learn. The RESULT is greater SUCCESS for myself and my clients.

The year after I reorganized the business, we grew 550% reaffirming my decision that this was the way to go. That year I also met my (now) husband.

I cut my professional teeth in the Telecom industry working in Human Resources at US West, AT&T Broadband and Level 3 Communications where I transitioned to a Global Marketing Communications role before opening my first company, HR In-A-Box. That business provided a complete HR software solution for small businesses, under 75 employees, and was based in Denver, CO. Within 3 years, I opened 6 Degrees, Inc. alongside HR In-A-Box, offering website marketing design services to small business, education organizations and non-profits in the Midwest and Western markets.

In 2006, I moved HR In-A-Box to Chicago, IL, finalized the final client contracts with 6 Degrees, Inc. in Denver, CO and moved my role as CEO to a part-time basis to rejoin the ranks of Corporate America as a Director, Business Development + Sales for a leading online ad network, Q Interactive. Building on the success at Q Interactive, I joined BzzAgent, a division of dunhumby, as the Director of Sales – Midwest, for WOM and Social Media, before realizing that I my entrepreneurial spirit was taking over within me.

After a time with BzzAgent, I opened adrianallames career services, published my first book and ultimately began 32Gratitude, Inc. Since that time I’ve been a featured expert on ABC, WGN,, Yahoo, FoxBusiness, HuffingtonPost, LinkedIn, and write for the New York Times Rated Personal Branding Blog with 120,000 Twitter followers that’s syndicated on Inc.500, Hoovers, Reuters, AOL, MonsterThinking, Yahoo and a host of well respected news organizations.

My client base is more impressive than I could have dreamed when I began my business, and most days find me in a state of gratitude more than anything. They include executives from AOL, GM, BP, Google, Sears, Wells Fargo, Sara Lee, Kraft, Microsoft, IBM, Abbott Labs, Baxter, LinkedIn and