Goliath Google vs. Facebook Mark: Google Loses the Battle

Posted: December 30th, 2011 | Author: | Filed under: Career Transition Networking, social media, Social Networking | Comments Off on Goliath Google vs. Facebook Mark: Google Loses the Battle

Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.

Goliath Google launches +

Google launched it’s own social network, Google+, in July 2011 hoping to compete with wide-eyed 27-year old Mark Zuckerberg’s dominant Facebook. How’s the Goliath’s social network done? It’s proven that sometimes the old legend of David and Goliath still holds true. Google+ has declined for 5 consecutive months in referral traffic despite it’s 260MM Gmail users, and has seen its share of referral traffic drop by 82% since launching. Right now it’s looking more like Google- than Google+ yet I give them credit for staying the course with their vision.

Charlie Bit My Finger
Charlie’s brother became a YouTube star when nearly 28MM visitors watched Charlie bite his finger via YouTube and 397MM more watched him do it again. Did someone at Google forget they own the social network powerhouse that is ranked #3 in the world and has nearly 3MM sites referring traffic to it? YouTube, which Google bought in ’06 for $1.65B, has 33% of the global internet traffic market share, daily. Did they really need to reinvent the entire wheel rather than simply leverage this asset and integrate new features?

Facebook’s unstoppable force
The dominant source of referral traffic, 1000 times more referrals than Google+ (wow, talk about competition). The #1 site in the world. New applications installed 20MM times each day. 800MM users each month and from every country imaginable. Besides kicking every other social media platforms toukas, Facebook’s simply the best and the most fun. Why?

It’s where your friends, family and old schoolmates are at and it’s where the new fun, creative games and applications can be found. It’s easy to use and fun to check in with whether you’re on your phone, iPad or computer. Can Facebook’s dominance be stopped? We have yet to see a true competitor that can match it but until they arrive, this is one place that you want your brand to dominate in your industry.

Social brand power
Personal brand or business brand, these networks and their users have tremendous influence and power. Where do you spend your time? On the network with the most influence of course and that’s Facebook. The other networks lag far behind yet coming in second is StumbleUpon, YouTube and LinkedIn. Professionals, go to LinkedIn, Facebook and Twitter. Business owners and leaders, hit up Facebook, YouTube and Twitter along with integrating blogs. Both groups can think of YouTube as your Google integration since Google+ is more of a minus for now.


5 Actionable Tips for 4th Quarter Job Search Success

Posted: November 7th, 2011 | Author: | Filed under: Career Transition Networking, Job Search Networking, Personal Branding, Social Networking | Tags: , , , , | Comments Off on 5 Actionable Tips for 4th Quarter Job Search Success

Fall brings crisp leaves, apple cider, kids in costumes, families around holiday tables and a drop in job search. For some reason all these things are great except that last one. Why is it that job seekers, both employed and unemployed, relax their search efforts during the 4th Quarter?

Regardless of the reason why, here are some tips on what to do to remain successful during what job seekers think of as a “useless” and “dead” search quarter (hint: plenty of people get hired during Q4).

Tip #1: Do Nothing Different
According to Professor John Millikin of the W.P. Carey School of Business, you should do nothing different. He said, “It may make sense to mentally pull in your expectations for a fourth-quarter start date, but not your efforts. Some companies who operate on a calendar fiscal year may be waiting to hire until the first quarter, but that is certainly not always the case. When companies are hiring, they are basically hiring for the long haul. I was hired in the fourth quarter and have hired people in that quarter, as well.”

Tip #2: Network, Network, Network
This is an important tip during every quarter however, as Melanie Winograd with The Impact Group points out, 4th Quarter has parties and holiday gatherings which makes it a great time to use who you know to identify gaps in organizations that you can fill.

Tip #3: January Hires are recruited in Q4
Lauren Milligan with ResuMAYDAY mentions that while January may be one of the busiest hiring months, the candidates that land during that month come into contact with companies during November and December. If you’re going to land during Q1, you’ll need to be searching actively during Q4.

Tip #4: Keep Interview Skills Fresh
Candidates land interviews, and jobs, in 4th quarter, which means it’s essential to keep your skills fresh. Jeff Gordon, publisher of I Want An Education, recommends you practice their interview skills to enhance them, arrive early when invited to an interview and look your best.

Tip #5: Go Social
If anytime was going to be the time to overcome your fear, and possible frustration, with LinkedIn, Twitter and Facebook, make it your 4th Quarter job search objective. Social networks are where 67% of companies are investing their recruiting dollars next year and where over 80% of companies source their candidates. Spend more time integrating social media into your search; even it’s just posting that you’re “learning something new today about social media and your search”. It’s a step in the right direction.


Slow Growth and High Unemployment for Years to Come

Posted: August 24th, 2011 | Author: | Filed under: Career Coach, Career Transition Networking, job growth rate | Tags: , , , | Comments Off on Slow Growth and High Unemployment for Years to Come

I woke up this morning, went for a walk and grabbed my coffee only to nearly choke when I read the news feeds on my iPad. According to USA Today, the budget deficit this year will remain at about $1.3 trillion, the report says, marking the third straight year of $1 trillion-plus deficits. That’s 8.5% of the nation’s economy.  What are our lawmakers doing?  This was included in a story that caught my eye because the headline was “Budget agency: Jobless rate above 8% for years”

Budget deficit+Jobless Rate = Slow Growth

Does anyone notice a connection here? The ‘experts’ predict the jobless rate to fall to 8.9% by the end of 2011 yet hover above 8% until 2014. How is that they can predict there will be less than 0.9% job growth in the next 3 years and 4 months yet they can’t predict how the hell to fix it? I’d like them to zone into what the growth factors are that contribute to the 0.9% and invest in those sectors of the economy so rather than simply falling back on an 8% jobless rate, we change it. The U.S. economy is growing at an anemic pace as it is, can it possibly get slower?

Do Something Different

When I coach clients about their job search strategy what I focus on first is to start with a coachable goal, this is the #1 reason my success rate is above 90% vs. an industry average of 38%. If you start with a coachable goal and each week we coach towards achieving that goal, together we will have success. Is this the case with America’s budget and job growth rate today? Are the lawmakers starting with an achievable goal or a goal that’s unrealistic?

Say the goal was to reach a job growth rate of 1.3%, that seems achievable; certainly far more achievable than 5%, right? Once we hit 1.3% let’s go for 2% followed by 3% and so on. America moved into The Great Recession over time and we have to come out of it that way as well. The approach lawmakers seem to be taking, in my opinion, is to simply state a fact that we’re in this and while “we’re doing our best” this is just what it is until 2014. I say “Do Something Different”.

8.5% Budget Deficit?

Time to cut costs and locate new sources of revenue ladies and gentleman. If you want to know what this is like, forget the trillions of dollars politicians and media throw around. Plain and simple, the government is spending more than it’s bringing in – the clear definition of a deficit and has little plan for how to clean it up. If your family spent 8.5% more than it brought it, consistently, what do you think would happen? Would your credit card raise your limit to allow you to continue spending and go further into debt? Unlikely. That’s precisely what the Congress and President Obama have done by raising the debt ceiling – the equivalent of a U.S. national credit card limit – in order for America to cover its bills. 

Jobless rates and budget deficits above 8%. Do Something Different.


What 30% Chance of Recession Means for Job Hunters

Posted: August 15th, 2011 | Author: | Filed under: Career Coach, Career Transition Networking | Tags: , , , , | Comments Off on What 30% Chance of Recession Means for Job Hunters

This morning’s reports that the economy may slip into another recession brought about mixed emotions. Do you laugh at the so-called experts who are so out of touch with real Americans as to think we’ve ever come out of the recession in the first place? What do they mean “another” recession? Do you simply buckle down again when you’ve barely loosened a belt that was so tight most Americans could hardly breathe under the pressure?

30% Chance of RecessionAccording to USA Today, the 39 economists polled Aug. 3-11 put the chance of “another” downturn at 30%. What I wonder is if these were the same economists that said we came out of the recession in 2009? Newsflash: Main Street has been in The Great Recession for nearly 4 years (starting in ’07 and we’re still in it). Looming in their predictions is the fact that Wall Street, more than Main Street, and the rest of the world, listens to these predictions and reacts accordingly. The 30% prediction is twice as high as 90 days ago – another shock to our already fragile economy.

On the heels of this “30% chance of recession” prediction came their expert prediction that jobless rates will fall at an agonizingly slow pace to only 8.8% in the next 12 months. We’re at 9.1% now which shows gloom forecasts for the year ahead if the job growth rate is a mere 0.3%. Piggyback this on the previous prediction that by April 2012 they saw us at 8.2%, or nearly 1.0% job growth rate, and we’re in for job growth slower than the rise of unleavened bread.

On The Job Market?

Just 13 months ago my first book, Career Sudoku hit the shelves at Barnes and Noble and Amazon alike. In Chapter 8, Job Offer Negotiation, I included a figure from EDGE that 61% of employers surveyed are willing to negotiate a higher salary for qualified candidates. Given the shift in today’s economy and the predictions, this statistic may or may not have changed, but my recommendation to clients and job seekers alike has definitely changed. As the saying goes “A bird in the hand is worth two in the bush”.

Negotiating an Offer = Dangerous

If you land a job offer in today’s volatile economy and uber competitive job market, you have three choices.

1. Be grateful. Say thank you, that you’re excited to join the organization and you’d like to spend a night to review the offer and respond (then accept with gratitude).

2. Hire an expert. Avoid taking on the task of these highly sensitive negotiations alone. Hire a professional career coach that’s well versed in job offer negotiations to define what to negotiate for, conduct a mock negotiation and provide a script (if you’d like one) for your actual negotiation.

3. Go it alone. If you’re okay losing the offer and you want to do this, go for it. Know that in today’s market there’s always candidate #2 ready, willing – and waiting – to take the offer you negotiate too hard  or too aggressively against.

Preparation = Success

The best way to guarantee your career is safe is to be prepared. Have your resume, LinkedIn profile and cover letter ready to present to potential employers and hiring managers. If you’re already on the market, understand the competition. 9 out of 10 resumes end up in the trash. The one that lands on the hiring manager’s desk is only read for less than 60 seconds and 85% of hiring managers read just the top 50% of page one. Think of that top 50% of page one as the curb appeal on your resume; make it captivating, compelling and interesting for the reader. Visit us here for more resume tips and a free resume analysis.