Goliath Google vs. Facebook Mark: Google Loses the Battle

Posted: December 30th, 2011 | Author: | Filed under: Career Transition Networking, social media, Social Networking | Comments Off on Goliath Google vs. Facebook Mark: Google Loses the Battle

Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.

Goliath Google launches +

Google launched it’s own social network, Google+, in July 2011 hoping to compete with wide-eyed 27-year old Mark Zuckerberg’s dominant Facebook. How’s the Goliath’s social network done? It’s proven that sometimes the old legend of David and Goliath still holds true. Google+ has declined for 5 consecutive months in referral traffic despite it’s 260MM Gmail users, and has seen its share of referral traffic drop by 82% since launching. Right now it’s looking more like Google- than Google+ yet I give them credit for staying the course with their vision.

Charlie Bit My Finger
Charlie’s brother became a YouTube star when nearly 28MM visitors watched Charlie bite his finger via YouTube and 397MM more watched him do it again. Did someone at Google forget they own the social network powerhouse that is ranked #3 in the world and has nearly 3MM sites referring traffic to it? YouTube, which Google bought in ’06 for $1.65B, has 33% of the global internet traffic market share, daily. Did they really need to reinvent the entire wheel rather than simply leverage this asset and integrate new features?

Facebook’s unstoppable force
The dominant source of referral traffic, 1000 times more referrals than Google+ (wow, talk about competition). The #1 site in the world. New applications installed 20MM times each day. 800MM users each month and from every country imaginable. Besides kicking every other social media platforms toukas, Facebook’s simply the best and the most fun. Why?

It’s where your friends, family and old schoolmates are at and it’s where the new fun, creative games and applications can be found. It’s easy to use and fun to check in with whether you’re on your phone, iPad or computer. Can Facebook’s dominance be stopped? We have yet to see a true competitor that can match it but until they arrive, this is one place that you want your brand to dominate in your industry.

Social brand power
Personal brand or business brand, these networks and their users have tremendous influence and power. Where do you spend your time? On the network with the most influence of course and that’s Facebook. The other networks lag far behind yet coming in second is StumbleUpon, YouTube and LinkedIn. Professionals, go to LinkedIn, Facebook and Twitter. Business owners and leaders, hit up Facebook, YouTube and Twitter along with integrating blogs. Both groups can think of YouTube as your Google integration since Google+ is more of a minus for now.


Career Advice and Job Search TIps from Sears CMO

Posted: December 14th, 2011 | Author: | Filed under: Career Coach, Job Search Networking, Personal Branding, Social Networking | Tags: , , , , , , | Comments Off on Career Advice and Job Search TIps from Sears CMO

When I began my business I had no idea that the luxuries of a flexible work schedule and being the boss came alongside being the janitor, IT department and paying more taxes than I’d ever thought imaginable. Owning a business has quite a few drawbacks but this week I was blessed with a business owner bonus.

I had the pleasure of enjoying dinner with two heavy-hitting senior executives, the CMO of Sear’s Tools & Hardware and CMO of Sear’s Online & eCommerce. These two guys run the famous Craftsman brand and a Fortune 100 retail website for an iconic brand. Sears may be a bit stale, sorry guys, but it’s a brand many American’s love. In fact, we still own Craftsman tools that my grandfather, rest his soul, bought when my mom was growing up.

As we chatted over salad and salmon, they dished out their recipe for a successful career in today’s digital world inside Corporate America.

  • Engage Socially – social media is the future. get engaged online, chirping and chatting to connect with brands that are moving forward (and hiring).
  • Eyes Open – when working inside Fortune 500 organizations, if you look for walls, you’ll find them. If you look for opportunity and open doors, you’ll find that also. Do the latter.
  • Opportunity – it exists and is best accessed via networking. Executives at this level are working double time right now and to capture their attention, you need to be personally networked in to see them, and it’s best if it’s around a key initiative.
  • Flexibility – make it easy to meet with them near/at their location when they can meet you rather than near you and around your schedule.
  • Backbone – if you’re an expert in your area, then they expect you’ll have a backbone and not back down at the first sign of pressure.
  • Results – what can you do for me lately is common inside Corporate America’s walls today. if you deliver, you’ll do well.

Bill Kiss, is the Chief Marketing Officer of  Tools & Hardware, which includes over 400 brands and 30,000 products, and the Blue Tool Crew. He has agreed to do an in-depth interview on personal branding, social media, networking and how they’ve played a role in his 2011 hiring and 2012 hiring plans. Our in-depth interview on his executive hiring practices will be released on January 2, 2012. Like adrianallames career services on facebook to get access to this exclusive content!


67% of Employers to Increase Hiring in Next 12 Months

Posted: November 9th, 2011 | Author: | Filed under: Career Coach, Job Searching, Personal Branding, Social Networking | Tags: , , , , , | Comments Off on 67% of Employers to Increase Hiring in Next 12 Months

It’s about time that job seekers, and economists alike, heard some good news about hiring particularly in light of this month’s unemployment figures with an unemployment rate of 9.2% and a mere 18K new jobs, 92K less than expected.

According to Jobvite, the leading recruiting platform for the social web, 67% of companies will increase hiring in the next 12 months, a 12% increase from 2010. This figure, along with the basis of those in this blog, was just released today as part of Jobvite’s annual survey result and the timing couldn’t be better.

Where the hiring happens: Social Networks

“55% of survey respondents plan to increase their investment in social recruiting in the next year, up from 46% last year,” said Anne Murguia, Vice President of Marketing for Jobvite. She went on to say that multiple social networks are where the action is at, “Linked In is the strongest and is used by 87% of the people. 64% use two or more utilities which I found fascinating.”

With 80% of today’s hiring done via networking, it makes sense that social networking has such a place in today’s hiring practices. Jobvite’s Survey showed that Linked In, Facebook and Twitter and leading the social recruiting pack with Linked at the front. 87% of respondents use it for recruiting (95% yielded hires from it) followed by Facebook used 55% for recruiting, yielding 24% of hires. If you’re job seeking and not on Linked In, it’s time to build a high quality profile.

Competition heats up

As these social recruiting practices emerge more, so does the competition from both the employer and job seeker perspective. The survey found that 78% expect hiring competition will increase in the next 12 months. I know that sounds scary; I spend 10 hours/day coaching candidates currently looking for new careers and it’s already competitive. This simply means your job search approach needs to be more strategic, focused and clear.

Who said tenure pays?
Many clients these days come to me after successful careers with the same company for over 10, 15, 20, and 25 years. This is the way ‘we’ were taught to approach a career. Today’s new generation looks at a ‘JOB’ as an opportunity to get the most and move on. Apparently so do employers now. Jobvite found that 31% expect employee’s tenure to be less than 2 years or less, and 14% expect a new employee will stay more than 5 years. As a career coach, that’s great news (read: recurring clients) but as a business owner that’s bothersome on a variety of levels.

Number one way to get hired
Referrals are the best source. 70% of respondents said referrals are a better fit with the company culture and values than candidates from any other channel and 67% said recruiter referrals are faster making referrals the highest rated source for candidate quality.

How do you ignite a referral through your social network? Employees (your friends, family, alumni) come with built-in social networks and they spread the word through those social networks about job openings. As Anne Murguiasaid, “It’s a powerful way for companies to get in front of potentially talented prospects.”


5 Actionable Tips for 4th Quarter Job Search Success

Posted: November 7th, 2011 | Author: | Filed under: Career Transition Networking, Job Search Networking, Personal Branding, Social Networking | Tags: , , , , | Comments Off on 5 Actionable Tips for 4th Quarter Job Search Success

Fall brings crisp leaves, apple cider, kids in costumes, families around holiday tables and a drop in job search. For some reason all these things are great except that last one. Why is it that job seekers, both employed and unemployed, relax their search efforts during the 4th Quarter?

Regardless of the reason why, here are some tips on what to do to remain successful during what job seekers think of as a “useless” and “dead” search quarter (hint: plenty of people get hired during Q4).

Tip #1: Do Nothing Different
According to Professor John Millikin of the W.P. Carey School of Business, you should do nothing different. He said, “It may make sense to mentally pull in your expectations for a fourth-quarter start date, but not your efforts. Some companies who operate on a calendar fiscal year may be waiting to hire until the first quarter, but that is certainly not always the case. When companies are hiring, they are basically hiring for the long haul. I was hired in the fourth quarter and have hired people in that quarter, as well.”

Tip #2: Network, Network, Network
This is an important tip during every quarter however, as Melanie Winograd with The Impact Group points out, 4th Quarter has parties and holiday gatherings which makes it a great time to use who you know to identify gaps in organizations that you can fill.

Tip #3: January Hires are recruited in Q4
Lauren Milligan with ResuMAYDAY mentions that while January may be one of the busiest hiring months, the candidates that land during that month come into contact with companies during November and December. If you’re going to land during Q1, you’ll need to be searching actively during Q4.

Tip #4: Keep Interview Skills Fresh
Candidates land interviews, and jobs, in 4th quarter, which means it’s essential to keep your skills fresh. Jeff Gordon, publisher of I Want An Education, recommends you practice their interview skills to enhance them, arrive early when invited to an interview and look your best.

Tip #5: Go Social
If anytime was going to be the time to overcome your fear, and possible frustration, with LinkedIn, Twitter and Facebook, make it your 4th Quarter job search objective. Social networks are where 67% of companies are investing their recruiting dollars next year and where over 80% of companies source their candidates. Spend more time integrating social media into your search; even it’s just posting that you’re “learning something new today about social media and your search”. It’s a step in the right direction.