Posted: January 3rd, 2012 | Author: Adriana Llames | Filed under: Career Coach, Job Searching, Personal Branding | Tags: adriana llames, bill kiss, careers, jobs, marketing, Personal Branding, sears | Comments Off on Inside Fortune 500: Personal Branding Interview with Sears CMO
Like many of today’s companies, Sears has been through good times and bad. Unlike the Google, Groupon and Facebook’s of the world, Sears has weathered the storm for over 150 years. Integrating brand history, today’s consumers and the hottest technology gives the CMO a unique perspective that I wanted to understand better. Meet Bill Kiss. He’s the Chief Marketing Officer (CMO) and Online General Manager of Sears Tools & Hardware leading a cornerstone business at the Fortune 100 company with an 8-figure marketing budget. With over 300 brands, including America’s #1 tool brand, Craftsman, this executive knows more than a thing or two about personal branding, product branding and hiring. Bill and I sat down to chat – after a few reschedules – his calendar seemed as tight as Santa Claus’ during December.
Foray Into Fortune 500
Kiss’ personal brand evolved from advertising and consulting to the corporate side when a former boss from Leo Burnett called him with the opportunity to join Sears. He agreed and has been delivering results ever since. How can you do the same? “Demonstrate your ability to make things happen. For example, in this ever-evolving digital world, everyone can say I’ve created something on Facebook or I’ve done something with Twitter, but If you can say I did X with results attached, whether that’s engage, sell or serve customers, then you’ve got a good chance.” says Kiss. To get in the door at Sears, Kiss recommends using their job board and then leverage your other resources (e.g. LinkedIn) to connect directly to the hiring manager “Use two sentences on why I can help your team or perhaps share an idea” Kiss notes and “those will be the ones that move through the noise.”
Personal and Digital Branding
When asked how essential personal branding is in today’s job search environment, Kiss responded simply, “It’s critical to the extent I make it a standard practice in all the interviews I conduct.” He elaborated that you need to know “what I stand for and what you get” and be able to convey that clearly. You can’t rely on your paper anymore either, when it comes to personal branding, digital media is heavily involved and folks need to proactively manage their digital brand. Kiss Googles over 80% of the candidates he interviews and says he’s surprised by the results, or lack thereof, at least 50% of the time. Today’s candidates, and executives, are missing the mark when it comes to managing their digital brand.
Big Book of Kiss’isms
Whew. Thank goodness I Googled him! Kiss sees this as a lighthearted extension of his personal brand and a tool that speaks to his style. Furnished as a gift originally, it has been added to over the years and he’s found ways to incorporate it into his leadership to inspire, coach and give people focus. He shared this Kiss’ism “Be Open Kimono” with your people and partners – establish clear understanding with people and with goals. What’s his brand stand for? The Bill Kiss brand stands for making good things happen, for the company and their brands. Results move from the bottom to the top success tier and he can extend companies into new categories. Said another way, Bill Kiss “brings good things to life”.
3 Actionable Steps for Your Personal Brand
Kiss offered this insight to build your personal brand, focus on R&D, be relevant and differentiated. If you don’t have that to say about yourself, how are you going to help a given business to the same. He gives three steps to ignite a personal branding plan: 1. Plot a course and stick to it 2. Rigorously plan and paint the end picture of what you want to have people see about you 3. Make it happen (read: make time) Given the time of year, I’ll toss one closing thought on Kiss’ great tips, avoid making this a New Year’s resolution. Studies show the majority of them are abandoned by the end of February and this goal is worth too much to abandon. Commit to yourself that you will deliver on it in 2012.
Posted: August 30th, 2011 | Author: Adriana Llames | Filed under: Job Search Networking, Social Networking | Tags: adriana llames, adriana llames career coach, career coach, hiring, interview, job listings, jobs | Comments Off on Get Hired Now! 10+ Exclusive New Job Listings
We all hear that 85% of jobs go unadvertised and 73% of companies prefer to hire candidates that are directly referred because they fit better with the culture. That’s precisely what this privately funded Chicago-based mobile application company is doing for their entire team. When I met with the founder and leader of the company, Paul, last week to find out about their openings he opened up about the fact that their efforts to find anyone online were short lived and fruitless.
As I sipped on my coffee at 9a.m. and he opted out, hoping to return home for a nap before starting his real day (he programmed until the wee hours of the morning), he shared with me that the current programming talent was top notch – think Google and Facebook- they’d all gone to school together and when called, they answered. Now they need fresh talent and are looking for it through the WOM (a.k.a friends and family) network; that’s how I got the call. I know Paul from years back when we would BBQ and relax together at a mutual friend’s house. We’ve kept up over the years on none other than Facebook.
If you’re looking for an energetic company, appreciate and embrace a fast-paced culture and thrive in an an entrepreneurial environment focused on growth and client-driven development, check out the list of positions below from C.O.O. to Customer Service Representative. Salary, benefits and, for the right candidate, even relocation is offered.
Chief Operating Officer | Develop CRM processes, establish back office functions including logistics development, play a key role in the forecasting and modeling with sales plans, strategic plans and budgets. Lead HR/Finance/Benefits/Operations/Operations functions and serve as a member of the Executive team. Strong background in establishing new policy/procedures. To apply, email your resume and cover letter with Subject: PCOO to firstname.lastname@example.org
Controller/Finance Director | Establish compensation plans for sales team and executive team in collaboration with C.O.O.; Manage A/P and A/R in addition to accounting and taxes for the company. Direct all purchase order processing. To apply, email your resume and cover letter with Subject: PFIN to email@example.com.
Technical Project Manager | Establish deadlines and adhere to set deadlines; fix bugs; organize and prioritize feature set development and deadlines. To apply, email your resume and cover letter with Subject: PTPM to firstname.lastname@example.org.
Graphic Designer (2) | Visual design of user interface including customer specific icon development; template design(s). Create marketing slicks and presentations. Expert skills in Photoshop/Illustrator/PowerPoint. To apply, email your resume and cover letter with Subject: PGD to email@example.com.
Junior Level Programmer (2) | Work with Customer Service Reps on product management, collaborate with senior programmers on product bug fixes, etc. To apply, email your resume and cover letter with Subject: PJLP to firstname.lastname@example.org.
Customer Service Representatives (2) | Manage post-sale relationship with customers, maintain continuous quality assurance of product and handling inbound customer calls with B2B clients. To apply, email your resume and cover letter with Subject: PFCSR to email@example.com.
Mobile User Experience Engineer | Develop mobile, tablet and desktop product flow, Establish customer requirements through gathering customer needs and analysis. To apply, email your resume and cover letter with Subject: PMUEE to firstname.lastname@example.org.
Spread the word: Think a friend or colleague is perfect for one of these positions? Remember to share this post socially via Facebook, Twitter, LinkedIn or through email and spread the word. 85% of jobs today, including these, go unadvertised and are only spread through word of mouth by friends like you!